Shandong Yuquan Food Co., Ltd. was founded in April 1997 and is located in Pingyi County, Shandong Province, known as the "Capital of Canned Fruits in China". In the early days, the business model of private enterprises was mostly family workshops, and Yuquan was no exception. After more than 20 years of development, it has now become a group enterprise integrating fruit canning processing, glass packaging product manufacturing, packaging color printing, real estate development, and agricultural technology. Throughout the history of enterprise development, founder Meng Xiangshan, with his excellent qualities and entrepreneurial story, laid the foundation for the excellent culture of Yuquan. In the future development, Yuquan people have adhered to the diligent and pragmatic spirit of concurrent development from top to bottom, achieving today's glory.

Today's Yuquan has developed into a local flag. In recent years, with the care and support of governments at all levels and government departments, the company's business situation has continued to improve, especially through measures such as technological transformation and promoting enterprise transformation and upgrading. The production process has become increasingly advanced, product quality has been continuously improved, and market share has gradually expanded. It has jumped to the leading position in China's canned food industry and is currently the largest fruit canned domestic sales enterprise in Shandong Province. It has achieved one county, one business in the province and established a sales network in most provinces in China. Rated as one of the top ten canned food enterprises in China by the China Canned Food Industry Association, and continuously ranked as one of the top fifty enterprises in China's light industry food industry, it has been recognized as a national high-tech enterprise, a national level technology-based small and medium-sized enterprise, a key leading enterprise in agricultural industrialization in Shandong Province, a "specialized, refined, unique and new" small and medium-sized enterprise in Shandong Province, and a supply base for agricultural products in the central city of Linyi Mayor's Triangle. We have cultivated multiple independent brands such as "Mengshui" and "Kui Lian", among which "Mengshui" is a well-known trademark in China, and "Mengshui" brand fruit canned food has been listed as a designated product of the Shanghai Cooperation Organization Qingdao Summit and a product in the Shandong Special High Quality Food Catalog. Drive the development of more than 100000 acres of fruit tree planting by surrounding fruit farmers, provide employment opportunities for over 1000 migrant workers, and increase per capita income by over 10000 yuan.

In the process of development, Yuquan has always attached great importance to the construction of corporate culture. Yuquan people believe that the growth of all things begins with the foundation. The foundation of an enterprise is its accumulation in various aspects such as culture, management, and technology. Since its establishment, Yuquan has always adhered to the development concept of "quality Yuquan, innovation and far-reaching", constantly exploring its hidden depth and using it as the foundation for long-term and harmonious development.

1、 The core concept of Yuquan's corporate culture

Based on the understanding of culture, Yuquan attaches great importance to the construction of corporate culture, wins the trust of society with its attention to brand quality, and continuously achieves breakthroughs in its career with innovative development concepts. Yuquan has refined the concept of corporate culture into eight words: "Quality Yuquan, Innovation for Far East", and interpreted them accordingly. Quality is the lifeline of Yuquan and the foundation of development; Innovation is the method and means of Yuquan, and the lifeline of development; Going far is the result of Yuquan's pursuit and the eternal theme of the enterprise. Yuquan firmly believes that employees of enterprises regard quality as their life, and with innovative wisdom and ability, as well as a vision and vision for development, the enterprise can become strong and sustainable, and become a healthy enterprise.

2、 The core carrier of Yuquan's corporate culture

Yuquan has developed its own understanding of corporate culture during its development. Yuquan people believe that the core concept of corporate culture is reflected not only in the creation and dedication of material wealth such as creating first-class quality products and expanding and strengthening the enterprise, but also in the spiritual pursuit of entrepreneurs and all employees, the development level of the enterprise, and the accumulation of knowledge wealth. Based on this, Yuquan has refined its corporate culture into four aspects:

Firstly, strengthen brand building. Since its establishment, Yuquan has been committed to brand building. Our corporate mission is to endow our products with brand culture and create the best quality canned food in China. We continuously increase our product research and development efforts, carry out technological transformation and improvement, optimize our production processes, and enhance product quality. The "Mengshui" trademark under its umbrella has been recognized as the first Chinese well-known trademark for canned fruits in China and designated as a banquet specific food by the Qingdao Summit of the Shanghai Cooperation Organization. The company has successively passed QS certification, ISO22000 food safety management system certification, and green food certification, and its products have been recognized by a large number of consumers.

Secondly, we must adhere to independent innovation. Yuquan, supported by technological innovation, has more than 20 invention patents and utility model patents. It has designed and developed new products such as freshly squeezed fruit juice drinks, canned yogurt sago, canned mackerel in tomato sauce, etc. It has won one first prize for national commercial scientific and technological progress and participated in the formulation of five national industry standards. By adopting the new technology of fruit freshness locking, the original freshness and nutritional content of fruits are maximally maintained. The canned and fruit juice products produced do not contain any preservatives, achieving zero additives. The products have high technological content. Simultaneously conducting research on the correlation between different sterilization times, sterilization temperatures, product taste, and nutritional damage, scientifically adjusting process parameters, and reasonably adjusting formulas according to the dietary habits of consumers in different regions to meet the taste requirements of different regions and consumer groups. Innovative marketing and business models have been developed, and on the basis of independent innovation, the enterprise has achieved industrial upgrading, forming an organic integration of the primary, secondary, and tertiary industries, combining short, medium, and long-term development, and achieving a sound industrial structure for steady growth.

Thirdly, create resource-saving and environmentally friendly enterprises. Yuquan has always adhered to the development concept of "both gold and silver mountains, as well as green mountains and clear waters", taking resource conservation and environmental protection as the social responsibility that enterprises should bear, and considering energy conservation and consumption reduction as the basic "homework" of enterprises. We attach great importance to environmental protection and have built and improved sewage treatment systems; We attach great importance to the development of circular economy and have made beneficial explorations in the recycling and utilization of wastewater and waste gas, achieving good economic and social benefits.

Fourth, give back to society and be enthusiastic about charitable and public welfare undertakings. For over 20 years, Yuquan has focused on both profit goals and giving back to society. While providing more job opportunities and creating more social wealth, we are also enthusiastic about social welfare undertakings. By leveraging the advantages of our own enterprise, we have increased the income and wealth of our fellow villagers, providing over 1500 job opportunities for society. Being kind and benevolent, providing relief to the poor and cold, and enjoying a high reputation among the local people. Actively participating in the "Ten Thousand Enterprises Helping Ten Thousand Villages" and "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" actions, pairing up with impoverished villages for assistance, both poverty alleviation and aspiration support, investing 3.2 million yuan to help seven impoverished villages build water conservancy facilities, production roads, cultural squares, and improve the production and living environment of the masses. For four consecutive years, a total of 2.456 million yuan in poverty alleviation funds have been distributed to impoverished households in 14 impoverished villages, and has been awarded the title of "Provincial Poverty Alleviation Leading Enterprise" by 10 departments including the Shandong Provincial Poverty Alleviation and Development Leading Group Office. Carry out the "Strong Enterprise Joint Village" activity with the resident village, implement village enterprise co construction to promote rural revitalization. Always concerned about the well-being of elderly people living alone and those in need, and have sent them a Spring Festival condolence fund and daily necessities worth 1000 to 2000 yuan every year; Arrange multiple disabled individuals to work within the company's capabilities, assist out of school children, support impoverished students, and donate tens of millions of yuan in total. During the COVID-19, more than 5 million yuan was donated to Wuhan, Shanghai, Jilin and local areas. Chairman Meng Xiangshan was awarded the Charity Model Award at the Shandong Charity Awards this year, which has been fully recognized by the government and the public.

3、 Specific measures for the construction of corporate culture in Yuquan

Over the past 20 years, Yuquan has continuously fulfilled and updated its corporate culture through practice, with specific measures including:

Firstly, corporate leaders and management attach great importance to the construction of corporate culture. Enterprise leaders are advocates of corporate culture, as well as initiators, promoters, and first executors of cultural construction. In the development of the enterprise, Meng Xiangshan, the founder of Yuquan, not only pays attention to the construction of corporate culture, but also infects Yuquan people with his entrepreneurial spirit. At the beginning of his entrepreneurship, Meng Xiangshan's spirit of perseverance, hard work, innovation, and progress not only laid the foundation for the genes of Yuquan culture, but also influenced the future development of Yuquan. Yuquan emphasizes a sense of social responsibility in its operations, insists on giving back to society, dares to take responsibility, and combines enterprise development with management and social responsibility, fully reflecting the excellent traditional Chinese culture of benevolence and generosity.

Secondly, create brand culture and establish brand beliefs. Yuquan has been committed to building its own brand for many years. At the beginning of entrepreneurship, when many local canned food enterprises were focusing on production and engaging in price wars, Meng Xiangshan, the founder of Yuquan, keenly saw that the future development must be the development of the brand. He started registering the "Mengshui" brand and focused on brand development and construction. With its diligent and tenacious spirit and pragmatic attitude towards life, Yuquan has established a good reputation and nurtured the brand of Mengshui. In May 2018, the "Mengshui Group" was established and diversified in development. In order to adapt to industrial expansion and enrich brand connotation, Yuquan joined hands with a well-known planning agency in Qingdao to implement brand strategic planning. A comprehensive and systematic review and improvement of brand connotation, brand structure, information expression, and visual identity were carried out, establishing the soul of brand culture. Not only does it enhance brand value, but it also strengthens the company's external influence and consumer trust.

Behind the success of Yuquan is the unremitting efforts and investment of Yuquan people in cultural construction. Yuquan constantly introspects, refines, and enhances the culture it has formed. Whether it is the development of the enterprise or the development of its own culture, Yuquan always maintains the concept of "innovation and far-reaching", which is like a cycle: Yuquan culture has created Yuquan people, Yuquan people have promoted Yuquan's cause, and the development of Yuquan's cause has made Yuquan's corporate culture even more brilliant.